Works
Project Management, Packaging Design
My team created and launched the conception and rebrand of multiple best selling products during my 4 years at bareMinerals. I worked with the designers + led the brand standard guidelines for all packaging artwork. I learned that branding isn’t only what you post on social, it’s how you creatively speak your unique brand language, in new ways, consistently, to your target customers.
Creative Direction + Graphics
Window Display Concept
While traveling in Singapore (December 2025), I created a store window concept for a new fashion brand, private client. Opening a new store in “the city of the future” meant they were looking for something fresh. Using creative retouching skills, all of these window display campaign ads were created from scratch by me, using Photoshop and Illustrator.
No AI was used.
Content Creation for Web + Social Media
This architect client wanted content to showcase his recently finished villa design. Focusing on each individual room and the materials that were used for his project, I created multiple lay outs for him. His words during our initial call included “a statement that was crisp and edgy.”
All photos and copy were created by me.
Photo Manipulation + Illustrations
Digital: Movie Poster Design
Digital: Lifestyle Campaign Asset
Sketches: Fashion Illustration
